Who Is Jane?

Jane believes that true beauty comes from giving back.

We believe in banding together for the greater good, to build confidence with kindness and compassion – one gloss, one blush, one mascara at a time.

We believe in keeping it real and staying true to who you are, to proudly dab, sweep and glow your own way, to mix urban gray with a pop of preppy pink – just because… to shake things up with shimmer when life gives you lemons.

Jane believes in DIYs that celebrate a modern, carefree spirit and effortless style that sparkles with originality and integrity. We believe in the power of pretty and are committed to creating high quality beauty products that perform as promised.

Jane believes it’s sweet to share and sweeter to care. Look good, feel good, do good…
and make the world a prettier place.

This is the brand with a big heart.



1994: A new beauty brand is born.


A new beauty brand is born.

2009 Lynn Tilton acquires Jane. TODAY Jane colors the world with confidence. Jane instantly captivates the beauty world with its youthful charm and contagious spirit. It’s the brand that understands the power of pretty, and the greater pride of proudly putting your best face forward. Jane rushes retail with an unstoppable spirit, representing the girl next door, and every girl who dares to be different and make a difference. That spirit lives on today.

2009: Lynn Tilton acquires Jane.


Lynn Tilton acquires Jane.

The metamorphosis begins… with the belief that true beauty comes from back. Lynn Tilton reinvents the iconic 90s brand instilling the mission to empower women to be confident, courageous and socially conscious – to allow their inner beauty to shine.

1994: A new beauty brand is born.


Jane colors the world with confidence.

Since the very beginning, Jane has remained committed to high-quality products, color-true payoff, innovative packaging and above all, its mission: to empower young women and inspire social good. Today, socially-conscious Jane continues to inspire dreams, build confidence and courage, and help women “make up” their lives and help “make-over” the lives of others in need.