The beloved brand is back ... and better than ever with the highest quality formulas (at affordable prices), an array of beautiful shades and finishes and a renewed emphasis on making the world a better place. The packaging has been updated with fun, vibrant lomographic imagery, featuring unique lighting effects, vignette framing and richly saturated colors. Adorned on the packaging are the faces of the “Friends of Jane”; real, culturally diverse women who are giving back to their communities and changing the word in impactful ways. By placing them on the packaging, Jane is giving visibility to each of these remarkable women’s stories and the charitable organizations which they support. To learn more about the Friends of Jane and how each girl making a difference, click here.
The Jane rebrand started with a powerful vision from Owner & CEO, Lynn Tilton who was inspired by a field of flowers blossoming together under the warmth and glow of the sunlight, creating an unstoppable energy that not only ignites, but is contagious. This same philosophy ties in with everything that Jane is about. Vibrant colors all blooming together in perfect harmony tie in with Jane’s tagline, “Confidence Comes in Many Colors.” We envision women from all walks of life standing shoulder-to-shoulder, harnessing their inner light to do amazing things. Each of the women featured on the packaging are holding flowers, symbolically bringing inspiration to life. Many of the products feature lovely floral embossing and each of the product shade names were carefully selected to convey the brand messaging and emphasize the vision of empowering women to be confident, courageous and socially conscious.